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Monday, March 7, 2011

My hometown - NanJing


Nanjing or “Ning” in abbreviation, the capital of Jiangsu Province of China, is a city with a history of 2,500 year, tracing back to the Warring States Period in the Chinese history.




The name of Nanjing in Chinese language refers to "Southern Capital", in comparison with "Northern Capital" of Beijing, China's current national capital. The city has served as the capital of China for ten Chinese dynasties and the Republic of China, and is listed as one of the Four Great Ancient Capitals amid Chinese cities. The ten dynasties includes: Wu Kingdom, Song, Qi, Liang, Cheng, Southern Tang, Ming, Taiping Kingdom and Republic of China.

In 1937, the darkest history of Nanjing, the Japanese army invaded and occupied Nanjing and carried out the systematic and brutal Nanking Massacre. The total death toll could not be confirmed, since no official records were kept, and has been often contested, but most estimates put the number of dead between 200,000 and 300,000. Today, the history still haunts the Sino-Japanese relation.



Nanjing has always been a national center of commerce, education, research, transportation and tourist in the East China region, preceded only by Shanghai. The flower emblematic of the city is Asian plum or "mei hua" and the city tree is deodar cedar.





Friday, March 4, 2011

comments on social media

In recent decades social media channel is growing into maturity. Almost every adult has a computer at home and spent more than one hour on the internet, not only off work but also during work time.

For my own I spent almost 40 hours on the internet during the whole week, and half time I spent on social media channel. This appearance is not only myself but also the friends around me.

social media firstly is a communication technique, it provides users a channel to share things with people and make friends with others. And the most interesting thing for my own opinion  it is more convenient to communicate with friends who is far away. sometimes it costs lots to make a phone call with friends who is at another country. after using social media, i will not miss any new from my friends who is not around me. This is makes me never give up this technique.

From the users' point of view, the reasons why they prefer social media are as following:

  • Direct communication and speed of feedback. User can communication a company through social media channel directly and will get feedback speedily, because company always hire 2 or 3 people working for this part of job, such as upload new information of company, communicate with target marketing and get marketing research, etc.
  • Get news fast, it is so convenient for company to publish news online, sometimes the event is just happened, and there is pictures or text about it on line after a while.

From the companies' point of view:

  • It is cheap to set up a media page, most media page are free.
  • Have a communicate with your customer, could familiar with what are your customer thinking.
  • Improve brand awareness, if the company is do well on media site, more followers are following your site, hence more people aware with your site.

Above are the briefing of social media benefit, this is not least benefits.

Monday, February 21, 2011

Those social media channels I perfer to.....

I have to say there are 'millions' of social media ways that can provide effecient advertisings. However there are only a few of them I perfer to.
The following on are the details of how much time am I spend on each social media type per day:
Newspaper: 50min - 10%
Radio: 13min - 5%
TV: 75min - 30%
Online:63min - 25%
Mobile:63min - 25%
poster: 13min -  5%

Monday, February 14, 2011

Chinese valentines' Day

This is a love story about Cowherd and Weaver girl.

There are seven fairy sisters bathing in a lake. A young cowherd named Niulang (牛郎) didnt know they were bathing, and pick up their clothes. when fairy sisters finishing bathing, they cant find thier clothes, they are looking for help.

i cant really remeber the whole story, at the end it seems like the youngest and most beautiful sister Zhinü (織女) to retrieve their clothing. from Cowherd. And she fall in love with Cowherd at the first signt, and same as Cowherd. Like all the love stories, they are married.

But this is not the end of this story, unfortunatly, ZhiNu's mother, the Goddess of Heaven disagree with their marriage, she thinks it s rediclous that one of her fairy daught is married a guy who jusr a mere mortal. so she taking out her hairpin,  scratches a wide river in the sky to separate the two lovers forever.

But magpies take pity of them and organize all the magpies in the world to fly up as a bridge between mortal to heaven, so that the lovers can get together for a singel night.

This is called Qi Xi (七夕)- Chinese Valentines' Day. Anyway happy Valentines' Day to everyone.


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